JSC TGC-1 is a general partner for Transregional Competition and Corporate Media Forum Serebryanye Niti
Transregional Competition and Corporate Media Forum Serebryanye Niti of the North-West 2015 is to be held in Saint-Petersburg prior to May holidays. The major focus of the Forum will be given to discussion of events and tendencies of corporate media communication.
In 2015 JSC TGC-1 (Saint-Petersburg) became a general partner of the Project, with an official partner - MediaLine Publishing House (Moscow). The organizing committee of Serebryanye Niti of the North-West comprises Chamber of Commerce and Industry of Leningrad Oblast, Communication and Information Academy (Moscow), Committee on Press and Public Relations of Leningrad Oblast and the Union of Journalists of Saint-Petersburg and Leningrad Oblast.
A newly introduced Regional Expert Council of SN of the North-West 2015 the will be judging the participants includes:
- Marina Kozhevnikova, Leading Officer of the PR department at JSC IDGC of the North-West, Honorary member of the Big Expert Council of the National Corporate Media Competition Serebryanye Niti;
- Larisa Semenova, Head of the PR department at JSC TGC-1;
- Ludmila Fomicheva, President of Information Agency Interfax of the North-West, Chairperson at the Union of Journalists of Saint-Petersburg and Leningrad Oblast;
- Julia Koplan-Diks, Spokeswoman at Chamber of Commerce and Industry of Leningrad Oblast;
- Leonid Smolensy, Head of Media projects at Committee on Press and Public Relations of Leningrad Oblast;
- Olga Shalayeva, Head of Intercommunication department and Corporate Mass Media at «Severstal» company;
- Ekaterina Ivanova, Spokeswoman at Federal group of engineering companies Razmah.
The experts will assess corporate newspapers and magazines, websites, corporate radio and additional projects.
The forum of corporate media resources is to be held on 23-24 April 2015 in Saint-Petersburg as part of the Competition. The first day program will be led by the HR department specialists of JSC TGC-1.
The topics of the second day of the Forum are as follows - Efficient Corporate Media: strategy and tactics, target audience and media members, Corporate portals: aims, technologies, efficiency, Experience of corporate newspapers and magazines publication, Operational aspects of corporate media in multimedia environment, Events and offers of corporate press: Best practice of development and realization.
Most relevant issues will be discussed during the Forum, and awards will be distributed to the winners of the Transregional competition Serebryanye Niti of the North-West 2015. The winners of the transregional part of the Competition will be nominated to National Award Serebryanye Niti – 2015.
Awards ceremony for the winners of the national part of the Competition will be held in Moscow in November-December 2015.
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